Introduction
In 1732, Benjamin Franklin published Poor Richard’s Almanac to promote the printing business. Content marketing has been a way to promote businesses since the early 1700s.
However, with the innovation of different technologies, social media, and several media channels, content marketing is elevated to a new place. Technology, particularly AI, is taking the helm of content marketing.
From content creation to strategizing and building a personalized experience, AI is shaping the future of content marketing. It is bringing new verticals to improving content marketing performance. Technology is providing data-driven insights and the power of content creation at a scale to businesses.
Here, we have discussed how technology is shaping the future of content marketing. Read on to unlock new insights.
AI-Powered Content Creation
AI has made content creation easier and faster than it was ever before. Generative AI makes it easy to ideate, write, and edit content.
Content marketing agencies and creators can easily create blog posts, social media posts, etc. Whether writing a social media caption or generating a video for a small business campaign, AI is there to help.
Personalization at Scale
Personalized content is a much-coveted requirement of small businesses when they are hiring a content marketing agency.
AI makes it easier for content creators to analyze user data and gain insight into their behaviors and interests. The result? Creators can personalize content creation and provide tailored recommendations and experiences to their target audiences.
The target audiences won’t have to stay stuck around their problem for long when the content does its work fast to educate and provide solutions.
Predictive Analytics
Trends and audience preferences aren’t easy to grab and utilize. Content creators often manually search for trends and customer insights to tailor content accordingly.
But AI and machine learning are making it a lot easier to use predictive analytics for content creation. Tools like Google Analytics, Hubspot, and Surfer SEO are making it easy to gain customer-related data and tailor content using predictive analytics.
Voice Search Optimization
The concept of keywords for SEO and search ranking is getting outdated. Now, NLP allows the Google crawler to track the search intent of searchers and offer content suggestions accordingly.
AI voice assistants are available to users across devices. AI is also working to provide answers to voice search queries using natural language interaction.
Content Curation and Distribution
Content curation and distribution are a lot easier now with the use of AI technology. Have your audience segmentation ready? Good, you can use AI to curate and distribute content to audiences of different segments through channels that suit your targeting.
Interactive Content Creation
Content marketing isn’t effective unless it’s able to engage the audience and offer a personalized experience.
There’s a new set of tech solutions for this problem; yes, we are talking about AR and VR. AR and VR allow immersive and engaging experiences for content consumers. It creates an immersive experience for content creators.
Data Analytics and Insights
Content without the help of data analytics or the data itself can feel shallow. Data analytics tools allow creators to get an overview of audience behavior providing actionable insights for strategy optimization.
For example, marketers can understand which blog post is performing in a specific geographic region and generating higher click rate. As a result, marketers know where to hit later.
Thanks to analytics tools, it’s easier to create more effective campaigns and optimize content. It allows them to create better campaigns and analyze campaign performances.
Chatbots and Conversational Marketing
It’s crucial to keep customer support at an optimum level of efficiency, with social media channels being seamlessly proactive. Customers can get to social media channels with their pain points at any moment.
But, thanks to AI chatbots and conversational tools on business websites, content marketers can provide solutions faster. AI chatbots can provide solutions to customer queries and take website visitors to the landing page, driving sales in the process. Doubtlessly, chatbots are now integral parts of content marketing and sales.
Adapting to Evolving Technology
While AI, social media, and the introduction of different technologies will keep on changing the content marketing landscape, human intervention is still necessary. There needs to be human oversight over strategizing and the creation of content to clearly communicate the brand voice.
Also, creators, marketers and businesses must continue to make thoughtful use of data to make personalized targeting. Marketers stay open-minded and ready to adapt to the changing landscape and new technologies.
