Gaming giants Flutter Entertainment has been pioneering innovative tools that are taking responsible gaming practices to another level.
The Republic of Ireland-headquartered company has created a template that other operators worldwide have been eager to implement on their platforms.
Many of the gaming brands featured on Casino.com IE have developed similar tools, highlighting the ongoing influence Flutter has in the Irish gaming market.
A Personal Dashboard for Players
Flutter brand FanDuel have introduced a new My Spend dashboard on their betting platform which allows customers to track how they spend and manage their budgets.
Users can access detailed statistics on their engagement with the platform, how much they have deposited and net winnings over different time frames.
Players can activate responsible gaming tools such as deposit and wager limits using the My Spend dashboard. These are designed to keep players conscious of their habits.
FanDuel conducted extensive research which revealed players wanted personal insights into their gaming activities. This data-driven approach improves the customer experience and encourages responsible gaming.
Engaging Communities for Responsible Conversations
Flutter also runs the Trusted Voices: Conversations About Betting programme in partnership with former NBA player Randy Livingston and sports agent Anita Ondine Smith.
Trusted Voices is designed to equip people with resources to discuss gaming with others. The programme teaches people the importance of behaving responsibly for those who choose to bet.
A video series chronicles Livingston’s relationship with gaming and shows how simple conversations can help players better understand their habits.
Trusted Voices encourages families to engage others in proactive discussions. They give valuable resources and inspire an environment where responsible gaming is a shared responsibility.
Leveraging Technology for Enhanced Monitoring
Flutter’s Play Well initiative is a programme that provides players with the tools, information and support for a positive gaming experience.
The goal is for more than three-quarters of Flutter’s active online customers to use these responsible gaming tools by 2030.
With this in mind, Flutter has implemented machine-learning algorithms to monitor player patterns. They can identify and flag vulnerabilities in real-time.
These artificial intelligence (AI) systems also make quick assessments and automatically implement spend checks and deposit limits.
Such proactive measures ensure players receive timely interventions when they begin to exhibit worrying behaviour, allowing them to enjoy their experiences.
Bringing technology into the picture to help with responsible gaming shows Flutter understands that modern players want more than entertainment – they need a safe place to enjoy their experience without compromising their wellbeing.
Collaborating with Start-ups for Innovative Solutions
Flutter have recognised the importance of creating responsible gaming solutions by launching the Tech4Good Award and the Play Well Challenge.
These programmes invite early-stage companies to collaborate with Flutter to build new technologies to protect customers and promote responsible practices.
The Tech4Good Award offers grants to start-ups focusing on social issues around health and wellbeing within gaming.
This approach ensures that both companies work towards creating responsible gaming tools while positioning Flutter as a pioneer in player safety in the industry.
Engaging with start-ups passionate about responsible gaming allows Flutter to innovate continuously and adapt their offerings to player needs.
Mental Health Support Services
FanDuel also expanded their relationship with KindBridge Behavioural Health to deliver support services to individuals who decide to be excluded from their platforms.
They offer direct access to mental health assessments and group support around the United States.
The programme was piloted in New Jersey and Ohio but has gradually spread across the nation, helping to address the mental challenges associated with problem gaming.
Kindbridge delivers telehealth services, allowing individuals to schedule appointments immediately and get specialised outpatient treatment.
Flutter has demonstrated a commitment to responsible gaming and providing mental health support, further emphasising their holistic approach. The company understands the importance of mental wellbeing and its role in unhealthy gaming behaviours.
Flutter wants to continuously provide resources for those who need help while promoting and doing its best to ensure a safe gaming environment for the community.
